Anua publishes 10% niacinamide, 4% tranexamic acid and 2% arbutin for this pink serum. Those numbers describe the formula, not a guarantee that marks will disappear.
What it is designed to do
This serum is designed to support dark-looking marks, uneven-looking tone while fitting comfortably into a consistent routine.
Research method · Affiliate disclosure
Why it made the Peony Seoul shortlist
It offers a clearly disclosed, retinoid-free comparison to Purito’s TXA/niacinamide/retinal serum. It is most useful for readers choosing one targeted formula, not adding every brightening product to an already busy routine.
What stands out
- ✿ 10% niacinamide
- ✿ 4% tranexamic acid
- ✿ 2% arbutin
Formula highlights
Who should consider it?
Consider it for uneven-looking tone when high-strength niacinamide is already tolerated. Compare the full formula with products you already tolerate. Skin-type labels are a starting point, not a guarantee of suitability.
Texture and routine fit
The format is best described as liquid serum, according to anua. Introduce one serum at a time according to the package. Apply before moisturizer and keep broad-spectrum sunscreen in your daytime routine. Photograph your starting point in consistent lighting if tracking changes.
Who should skip it or take extra care?
10% niacinamide may be uncomfortable on reactive skin. Do not stack it with another 10% niacinamide serum to chase quicker results. Cosmetics are not a diagnosis or treatment plan for melasma, changing marks or scarring.
Brand or retailer product reference ↗. Compare the current pack and regional variant.
Read the buying and usage guide
This is an independent editorial assessment based on current official product information, retailer availability and category research. It does not claim hands-on testing where none has occurred, and it is not medical advice.
